May 2007 Market Statistics - The Quick Rundown Catalina Vista - Exploring a Central Tucson Neighborhood
Jun 15

Getting a little anxious for your home to sell?  Haven’t had anybody look at your house in quite a while?  Have you had hundreds of showings and no offers?

Then you need to make a change.  You’ve got four options:

  • Change your price
  • Change the condition of the property
  • Change your agent
  • Change your mind about selling your home.

I know, I know.  You don’t want to lower your price.  Who does?  Having been a home seller myself, I know it doesn’t feel very good to sign that status change form to change your price.  However, looking at the combination of your competition, market conditions, the number of showings you’re getting, and the strength of your agent’s marketing plan, changing your asking price may be the key to getting your home to sell.  Out of every 8 homes on the market last month, only 1 sold.  Do you really want to sell that house?  It may be time for a price change.

What about changing the house itself?  Sometimes, making improvements to the property is the key to getting the house to sell.  What changes would you make if you were buying that house all over again?  What have other agents and visitors said about the house?  Having a staging consultation can be a good way to hear an objective view of your house, and to get a comprehensive list of changes that can not only improve the value of your home, but help it to sell faster.  Your agent should have a list of service providers that can help you make the changes.

Can we talk about your agent?  When was the last time you heard from your agent?  Have you seen the pictures of your property?  Is the MLS description correct?  What is the marketing plan, and has it been followed?  Is your agent offering credible, reliable, and honest advice?  Do they return phone calls and emails?  Can your agent justify their marketing program and explain, with tangible results, what works best to sell a house?  If so: Has your agent been telling you all along that you need to make changes to the house and/or price?  Is it finally time to listen to your agent’s advice? 

Lastly, you can decide to not sell your house.  Maybe you don’t really need to move.  Or maybe you do.  Maybe you can’t afford to sell at market value, or maybe it just hurts a little too much to sell at market value.  Why did you want to sell your home in the first place?  Are those reasons still valid?  There’s a variety of reasons why selling your house right now may not be the best time.  What’s the best choice for you?

These are four changes that a Seller has absolute control over.  We could blame your house not selling on the Tucson real estate market, but will that make you less frustrated or make your home sell?  The state of the market is out of our control.  If you want to sell your home, then we need to focus on the things that we can change. 

What will you change to get your home sold?  Need to talk?  I’m here.

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6 Responses to “Getting your House to Sell: Four Changes a Seller Can Control”

  1. Sock Puppet Says:

    Hi Housechick. Thanks for the link love, I appreciate it. Great post. :-)

    -Athol

  2. RE Agent in CT » The Feed Bag Says:

    [...] Kelley Koehler aka HouseChick covers Getting your House to Sell: Four Changes a Seller Can Control. [...]

  3. Rob Beland Says:

    Great post…

    I think the most difficult thing a listing agent can do is tell a seller that their property needs work or is maybe not worth what they think it is. I don’t do a lot of residential real estate but the issues you brought up are the same with commercial properties for the most part.

    I try and point out all negatives of a property to a seller right up front and then after two or three prospective buyers bring up the same negatives I already mentioned, I nicely say to the seller that he needs to address the issues or I won’t be able to effectively represent him.

    Regarding changing the price, I hate to even consider it and it’s always a last option. When I see a listing that has been reduced several times in a matter of months it tells me the listing agent is probably pricing the property based on the seller’s value not the market value which I think is the worst thing an agent can do…

    I guess it doesn’t matter if you are selling a house in Arizona or a retail building in Massachusetts, a lot of the issues are the same…

  4. Teresa Boardman Says:

    We have so many agents here that often sellers just change agents.

  5. Kelley Koehler Says:

    Rob - You’re right, it can be uncomfortable to tell a Seller their house needs work! However, that’s why they’re paying me - to be their professional and to tell them what they need to know, albeit it as tactfully as possible.

    Teresa - We have the same issue here, with a large number of agents in the market. Ideally, I would hope a change in agent would work in concert with one of those first two suggestions.

  6. A Price Reduction is Worth a Thousand Pictures Says:

    [...] Koehler, Tuscon’s very own eyeball-friendly Housechick, wrote this brilliant article for sellers recently, in which she counseled that if sellers are having a hard time selling (as [...]

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