The Effect of Great Marketing – And Good Pricing

July 26, 2010 | By Kelley Koehler | Filed Under Home Selling

I have this listing that I sold in 31 days in an area where the average market time is 145 days. I’m pretty proud of that one. I was very careful in my marketing approach – that could have been a very difficult home to sell. So I picked an approach, made a cohesive plan, and then marketed the crap out of it.

And it worked. We got a great price on it, and it sold quickly.

But there’s only so much that my marketing can do. If my seller had listed it at a higher price, I’m certain we’d still be sitting here, trolling for a buyer.

Great marketing can only do so much if the price is wrong. I do believe I got my seller more money than some other agents would have because of my efforts. I mean, I could be wrong, but I know I blew the pants off of the marketing on similar homes for sale in the area.

But if they hadn’t priced appropriately, all my efforts would have been for naught.

Buyers aren’t stupid. They’re looking around, they’ve become educated in houses and values after touring lots of homes. I can make them pique their interest in your home with my marketing, but without that proper pricing, we’re wasting everyone’s time and money. And I promise you’re gonna get real tired of keeping your house clean as it sits day after day on the market…

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